BRADLEY BEACH — Bradley Beach’s 2022 beach badge revenue is up 6 percent compared to last year, at a total of $1.997 million.
The 2021 beach revenue was $1.888 million, and Mayor Larry Fox said the increase is encouraging for Bradley’s summer economy.
“When you look at the roughly $1.5 million in revenue in the years 2016 to 2019, and compare it to where we are today at just under $2 million for two years in a row, now that is roughly 33 percent higher than pre-COVID numbers. I think we are in a strong place,” said Mayor Fox, adding that 2020 shouldn’t be considered due pandemic restrictions.
Interestingly, 2020 was the most successful year for Bradley Beach badge sales, totaling $2.4 million.
“2020 was really an aberration. For starters, it was a great season with the weather, but also everyone was dealing with COVID-19 restrictions so more people were staying here over the summer. The good news is it didn’t decrease too much in the following year, and we got close to $2 million this year,” said Mayor Fox.
With a beach revenue of $1.997 million in 2022, Mayor Fox stated that Bradley Beach has a just-under $200,000 surplus in revenue since the borough budgeted $1.8 million for its beaches this year.
Bradley Beach offers two primary kinds of beach badges, season and daily. Adult season badges cost $80, and senior and junior season badges cost $30. All daily badges, regardless of age, cost $12.
In 2022, the borough sold 21,000 badges, less than the 27,00 badges sold in 2021; however, sales of adult season passes increased by 12 percent, bringing the total revenue up.
“The season sales cannibalized the daily sales, which tells me that people were spending more time on our beaches. So we lose money when they go from daily to season, usually. But I prefer to have the season badge holders because they’re showing up and they’re going to our great restaurants and stores,” said Mayor Fox.
Overall, Mayor Fox believes there is much to be glad about regarding the 2022 beach revenue. “I’m really happy with all the people [125 seasonal employees] that work towards getting this number, because this is one team effort, from the police, public works, all the way through. Hopefully, we’ll build on it because when you look at 2016 through 2019 being at $1.5 million, we’re at just under $2 million for two years in a row,” said Mayor Fox.
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