WALL TOWNSHIP — The Wall Township Board of Education has hired a public relations firm for $50,000 to assist the district in garnering public support for an upcoming referendum to fund roughly $40 million in facility improvements.
The board members voted unanimously on Aug. 23 to approve a contract with Laura Bishop Communications [LBC] of Cherry Hill to help conduct the campaign for the vote tentatively slated for Dec. 13.
Examples of the work the firm designed include a Google site with a shortcut for Clifton Public Schools that jumped from the district’s website. In addition, it built pages as part of the existing district’s website, including the Emerson Public School District and Northern Burlington Regional High School.
Laura Bishop Communications did not respond to The Coast Star’s inquiries. Still, its website provided information on its referendum work, stating, “We translate ‘education-ese’ into everyday language, so voters understand the peculiarities of state budget caps and debt service aid, and recognize property taxes as investments in community value.”
Previously, during the Dec. 14, 2021 meeting, Wall BOE passed a resolution to award a contract to Laura Bishop Communications “for communications services” in an amount not to exceed $25,000 at the rate of $125 per hour.
Laura Bishop indicated to the Coast Star at that time that the district was solely interested in assistance with a referendum. However, WTPS and Laura Bishop never signed the contract.
The new $50,000 contract comes just a few months ahead of the tentative date of Dec. 14 set for the referendum, which will ask Wall voters for their approval to fund the $40 million in improvements associated with school facilities.
This is an excerpt of the print article. For more on this story, read The Coast Star—on newsstands Thursday or online in our e-Edition.
Subscribe today! If you're not already an annual subscriber to The Coast Star, get your subscription today! For just $34 per year, you will receive local mail delivery weekly, with pages and pages of local news and online access to our e-edition on Starnewsgroup.com.