Atlantic Pier application hearing carried to March

The Shopper’s Village project application by applicant Atlantic Pier Co. is scheduled to be reviewed by the borough planning board at a special meeting on Monday, March 29. (MARK R. SULLIVAN/THE OCEAN STAR)

BAY HEAD — The hearing on the Atlantic Pier Co. Inc. application before the borough planning board has once again been postponed because revisions to the plans are currently being undertaken.

“For those of you who have reviewed our agenda for this evening, I should tell you upfront that we were scheduled for a continuation of the Atlantic Pier application and there has been a request to move that to a later date,” Chairman William Furze said during the board’s monthly meeting Feb. 17.

A special meeting on the application is now scheduled to take place on Monday, March 29 at 6:30 p.m. Access details to the virtual hearing will be posted to the borough website the week of the meeting.


The hearing on the Bay Head Shopper’s Village project was originally carried from the board’s January meeting to Wednesday after a group of local residents came together to retain counsel and other professionals to represent their concerns and interests regarding the application. Among issues concerning residents are the project’s proposed height, parking, usage and more.

The group of residents is spearheading efforts to amend the plan and has engaged the land use department of the Chiesa, Shahinian & Giantomasi law firm, while also establishing a GoFundMe page, Preserve Bay Head, which has raised $13,615 to date.

Plans were originally approved in June 2015 to redevelop the approximately 31,000-square-foot property located along Bridge and Lake avenues, east of Scow Ditch. In 2015, the board granted the applicant preliminary and final major site-plan approval, use variances and several bulk variances to demolish the existing commercial structures and two second-floor apartments and to construct seven new retail buildings and a two-family residential structure with related site improvements.

Several years later, in January 2018, the board granted the applicant an amended approval to maintain the two existing commercial structures, the old Mark, Fore & Strike and the old Young Innocents buildings, on Bridge Avenue, and to construct four new retail buildings instead of seven, and the previously approved two-family residential structure along Lake Avenue. In addition, in May 2018, the board granted Playa Bowls a use and parking variances to operate a restaurant in one of the two existing commercial structures on Bridge Avenue.

This is an excerpt of the print article. For more on this story, read The Ocean Star—on newsstands Friday or online in our e-Edition.

Check out our other Bay Head stories, updated daily. And remember to pick up a copy of The Ocean Star—on newsstands Friday or online in our e-Edition.

Subscribe today! If you're not already an annual subscriber to The Ocean Star, get your subscription today! For just $34 per year, you will receive local mail delivery weekly, with pages and pages of local news and online access to our e-edition on