Looking for love in Point Pleasant Beach

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Point Beach Recreation held a Valentine's Day scavenger hunt around the borough's downtown. [MARK R. SULLIVAN / THE COAST STAR]

POINT PLEASANT BEACH — Downtown Point Pleasant Beach showed off its vitality Sunday as hundreds of residents flocked to the borough’s business district to show their support for local merchants after a difficult year.

Over 400 people signed up for the borough’s first ever Show Us Your Heart scavenger hunt on Valentines Day giving 58 businesses their love as participants went from store to store seeking the other half of their paper heart for a prize.

Live music emanated from Arnold and Bay Avenues, which were decorated for the day.

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The event was organized by Councilman Doug Vitale [liaison to the Recreation Committee] Fallon Schultz from the Gottlieb and Ryan Simunovich [chair of the Recreation Committee] and his team.

Mayor Paul Kanitra said that day was a massive success for the town and its businesses.

“This is just another example of the new energy we have in town. The Recreation Committee had stagnated for a very long time until recently. Most meetings had only 2 or 3 people in attendance. The new Rec Committee has over 40 active members and they’re bringing with them an enthusiasm that we’re really able to leverage to help out the community at large and make things more vibrant.

“… I think it also shows everyone how much is in store for the future. This is a major piece in a puzzle that also includes the new historic overlay zone, sign ordinance, business improvement district, light canopy and more.

For more on this story, read next week's edition of The Coast Star—on newsstands Thursday or online in our e-Edition.

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Check out our other Point Pleasant Beach stories, updated daily. And remember to pick up a copy of The Ocean Star—on newsstands Friday or online in our e-Edition.

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