BRADLEY BEACH — The borough has run out of seasonal beach badges, the only way to get on the borough’s beachfront from Memorial Day Weekend until at least June 5 as the sale of daily beach badges have been suspended, on Friday, May 15. 

The borough had given beachgoers from Monday, May 11 to Friday, May 15 at 3 p.m. to purchase the badges at booths on Ocean Avenue as well as through digitally through the online app Viply.

“Adult season sold out. Booths closed today. Viply pick up still at Brinley [Avenue booth] as planned. No sales of Junior or Senior badges until further notice,” a post on the borough run Bradley Beach Tourism Facebook page said.


Last Friday, Mayor Gary Engelstad announced that the borough would not sell daily beach badges until at least June 5, following Gov. Phil Murphy’s announcement that the statewide stay-at-home order was being extended. 

On Monday morning, the first day of the sale, residents lined up outside of booths on Ocean Avenue, near Third and Cliff avenues, waiting roughly 30 to 45 minutes to get a chance to buy seasonal badges for this year. 

“I think the small window is good. Hopefully a lot of people, I hate to say it, won’t get their badges,” Cynthia Grossano, who waited in line with her husband Joel. “I am very curious to see how they are going to do this on the beach. Will they be limiting the number of people, even if you have a badge?”

Since going on sale on Monday, the borough has sold 609 seasonal beach badges, equating to roughly $40,000 in revenue. Since last November, the borough has sold 3,937 seasonal badges for this year. 


Those waiting on line kept a 6-foot distance from one another. Many said they supported the idea of limited sales, but they also wondered how day-trippers will react when they come to Bradley Beach on Memorial Day Weekend.

“I think it’s a good idea, initially, because it will limit the number of people, but what are they going to do when people come down and they can’t get on the beach because there are no daily beach badges?” said Mary Iacono, a 20-year resident of Bradley Beach.   “I don’t know how that is going to go over.”

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