AVON-BY-THE-SEA — Beach revenue for the 2017 beach season to date is falling behind last year. According to Sheila Sullivan, administrative assistant for the borough, beach revenue at the end of July 2016 was $1,348,802. As of Monday, July 31, beach revenue for 2017 is $1,181,137. With just five weekends remaining in summer, this year’s revenue shows a deficit of $167,665 compared to last year. Mayor John Magrini said he believes the decline in badge sales from last year can be connected with the heavy amount of rainfall this summer. “We had some bad week- ends. June had a lot of bad weekends. It basically comes down to the weather. It is not because people have stopped coming,” said Mayor Magrini. “The crowds we are experiencing, especially on Sunday, have been very large, especially when it’s a nice day.” Aside from crowds flocking to the beach when the weather is favorable, the mayor said, “We are way down,” in relation to last year. “If we have a bad Saturday or Sunday, that’s a big part of our revenue,” he said.
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