Borough Hall exhibit showcases Main Street shopping history

“Let’s Go Shopping In Belmar," a new exhibit being featured inside the 6th Street entrance of Belmar Borough Hall. RYAN WELSH / THE COAST STAR

BELMAR — The Belmar Historical Society is taking visitors on a trip down memory lane with “Let’s Go Shopping In Belmar,” a new exhibit being featured at the 6th Street entrance to borough hall.

The exhibit highlights the shops that once lined Main Street in the borough.

“Because we have such an interesting collection of photos of businesses who used to be in town that are no longer there, we thought it be interesting to jog a few memories,” said Naomi Reissner, a trustee of the historical society.

The display includes a collection of photographs and merchandise from former town stores. It begins with a road map and miniature matchbox cars to help visitors imagine driving down the street, past each of hte businesses.

“Any long term resident would just love it, it just puts a smile on your face when you see it,” Mrs. Reissner said. “If you have been in Belmar a long time, you will remember these shops. It’s meant to bring back some fond memories.”

Some of the stores featured in the collection are Schatzo’s, ACME and Freedman’s Bakery, as well as those still operating, like Gig Morris Florist on 1600 highway 71 and 16th Ave.

The society found many of the photos in its collection at the museum, which is located at 900 E Street — so many filling binders that there is not enough room in display cases for all them, said Mrs. Reissner.

“Looking at the display brings me back to the days when all the featured stores were open,” Belmar Historical Society Trustee Pat Melango said. “I remember stopping at The Sugar Bowl for a sweet treat before going to the movies at the Rivoli.”

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Connor Northrup is a Reporter at The Coast Star. He can be reached at or at 732-223-0076, ext 23.